All work Case study · Nonprofit

NAACP Alaska Oregon Washington

State Area Conference

One home for a three-state movement: a site, events hub and email program built and managed by Jet Black Design.

  • Nonprofits
  • Web Design
  • Hosting & Security
  • SEO
  • Email Marketing
  • Events
naacpaowsac.org
NAACP AOWSAC website
NAACP AOWSAC on a phone
The client

The regional body that connects and supports local NAACP branches across Alaska, Oregon and Washington, carrying advocacy, education and civic engagement from Anchorage to Seattle to Portland.

Sector
Nonprofit, civil rights
Region
Alaska, Oregon, Washington
What we did

Website design and build, managed hosting and security, events publishing, email campaigns, SEO and analytics.

01Where they started

Three states. One message. Too many channels.

Branches were promoting events, news and calls to action in their own places and their own ways. Flyers lived in inboxes and updates were hard to find.

The conference needed one trusted home that could publish fast, stay secure and turn visitors into members, volunteers and attendees.

Map connecting NAACP communities in Alaska, Washington and Oregon
naacpaowsac.org
The full naacpaowsac.org homepage
02The full homepage

Scroll the site we built

  1. Stories up frontA rotating hero puts the latest events and wins first, so every visit starts with what is happening now.
  2. One Voice, Many FacesA clear welcome that says who the conference is and why it matters, in its own words.
  3. Ballot alertsA bold navy call to action for time-sensitive campaigns, like the 2026 ballot initiatives.
  4. Community SpotlightMember wins fill this section on their own as they are published.
  5. Events from every branchUpcoming events from across three states, pulled straight from the calendar.
  6. Issue pillarsSix focus areas, each with its own icon and page, so visitors find the work they care about.
  7. Latest newsFresh articles and a newsletter signup keep people coming back.
04Bringing people together

The 2026 State Convention, start to finish

A full convention landing page in the conference's navy and gold: promo video, hotel booking, agenda, Gala Dinner tickets and an RSVP form that sends every signup straight to the communications team.

Email updates kept members informed right up to the final call, and a sitewide popup pointed every visitor to Portland.

72RSVPs through the site
NAACP AOWSAC on a phone
Built for the phone in their hand

Most visitors arrive on mobile. Every section works there first.

NAACP AOWSAC on mobile
NAACP AOWSAC on mobile
NAACP AOWSAC on mobile
05Where they are now

Visible, active and growing

2,100people visited from January to mid-April 2026
777visits from Google and Bing in that time, with zero paid ads
74events published to the conference calendar in 2026
72State Convention RSVPs through the site
145registrations for A Night at the Museum
135members on the email list

Back to all work Visit naacpaowsac.org