9 Reasons You Need a Website to Succeed

9 Reasons You Need a Website to Succeed

Having a website is like opening a door and inviting potential customers into your business.
So…Why does YOUR business need a website?

  1. 24/7 Spokesperson. 

    Visitors can get to know you and your products better through your website at their convenience, 24 hours a day, 7 days a week, 365 days a year.

  2. Expands your reach.

    People from across the street and across the border have access to your products and services from the comfort of their own space.

  3. Increases the effectiveness of your advertising.

    Including your website information in your print advertising can help generate more interest towards your dynamic content found on your website, which can help you better, get your message across.

  4. Gathers feedback. 

    Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.

  5. Communicates effectively.

    Web–based communication and email communication are cost–effective and time–saving devices.

  6. Get noticed.

    Having a well–built website will increase the visibility of your site to the search engines that people use to find what they are looking for. Your site should not only be creative, but also be search engine friendly, so that clients can find you.

  7. Sells directly and all the time.

    eCommerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Because, not only can you sell your products, your website gives you the opportunity to distinguish your company or organization to your client.

  8. Reaching today’s consumer.

    Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics?), over 94% of Canada’s population is online, so add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.

  9. Levels competitive playing field. 

    The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A usable and engaging website can help to level the playing field between small and large companies.



Do you know what your visitors like? How they respond? Do you want visitors to revisit your website. And if your answer is “Yes” then keep reading.

This will give you the necessary information that could be very helpful to you.

What all you need to do to make your visitors like your website? What does it requires to attract your visitors? And all related questions that could come to mind. This is article will shed some light on these questions.

Your Website – A marketing tool

In order to attract your visitors you need to focus more on your website design. Recent studies have shown that most of the visitors get attracted by the design, which causes them to stay a bit longer on your website. Your web design can keep your customers intrigued. And sometimes it is only because of a good or carefully designed website that most of your visitors will proceed to read the information given on your site.

So when do your visitors lose their interest?

It is true that they visit your website but why do they go to other websites after visiting your website? There could be innumerable reasons for this but most of the website development professionals think that one thing that matters a lot is the presentation of your website. Yes, you have read aright. Your website presentation matters a lot. You need to have a unique website design in order to attract your visitors and or to keep your visitors for a bit longer time on your website. If they can spend some time on their website then there is a possiblity that they will try to let themselves know something about yourself or your company. And don’t you want to let yourself be known to them? Don’t you want to acheive your aim. It is every company’s dream. When you create a website you hope that you will receive some attention from your customers. You hope that your visitors will reach you and your business will grow by leaps and bounds. You expect this, don’t you?

A good website design is of paramount importance.

What do you do when you meet anyone. Don’t you try to impress the person whom you are meeting for the very first time? You really try to impress the person whom you meet. You try to present yourself well or in a very different manner. You try to leave an impression on his or her mind that you are different. Don’t you do?

Visitor are new to you.

You will have to present yourself to them in a different manner. You will have to present yourself through your website or to be more precise through your website design. Your website design should be interactive. It should be able to captivate the attention of your visitors. It should be eye-catching. It should instantly create an impression on the minds of your visitors. An impression that remains forever, not the one that is delible. It should be an indelible one. It should last for a longer time on their mind. Such should be the website design of your website. Your website design can really help you gain visitors….

Web design is the combination of various factors. Web page lay out, graphic design, content and special effects all are a part of this. All these combine to give a better website design. Good design involves the use of excellent graphics.

Website Usability Testing

Website Usability Testing

Website Usability Testing

Web Usability Testing is an iterative process. It involves feeding back key improvements to the web development team regarding user requirements. Lots of business decision makers have their own opinion about how they want their company website to look, feel and work. Based on these business requirements it is then the appointed web design company or department’s job to realize these requirements. What is sometimes missed out is what the users require. The aim of this article is to explain the importance of involving the user, iteratively, throughout the website design process and, indeed, throughout the whole lifecycle of the website even after it has gone live!

By iterative I mean redesign or even return to the requirements stage if there are any improvements required after user testing takes place. Many developers, software and web, see testing as an end stage which takes place just before project delivery but if we use a spiral development methodology we are more likely to be able to deliver a more user centered web design solution  at a lower cost. This is because, by nature, a waterfall style process requires signing off and documentation at the end of each stage which makes revisiting a given stage costly.

We all develop some type of process but some design processes can become too rigid and leave little room for redesign. It seems inevitable that requirements will change, especially during a long project, this is why flexibility is important.

usability testing  can be carried out either as part of a new web design project, as part of the ongoing online strategy or on an existing website which did not previously have a testing strategy planned for it. A typical application of user testing is a pay per click ad campaign. Lots of traffic may be being driven to a landing page but conversion may be unexpectedly low. Conversion may mean purchasing a product or service, submitting an online contact form, making a phone call or sending an email. Even when good practice design guidelines are followed by website designers user testing is necessary. This is because every website is different. Website visitors have certain expectations which are based upon their own experience of how a website should work.

A visitors experience is determined by every over website they have ever visited or, at least, those that they can remember. Your   website  must work the same as other websites that your target markets use. Website developers can follow best practices but the user experience will ultimately depend upon usage by your visitors over a given period of time.


Find out more on: usability testing
All Businesses Need a Website!

All Businesses Need a Website!

You might be saying…………..”My business doesn’t need a website.”, or “I don’t have room in my budget for a website.” If you are one of the few business owners who still don’t have a website, or is housing an ancient relic of a site that serves no purpose other than to tell your family and friend you have a website, then you need to pay very close attention.



Now the ‘WHY’ part can be different for different businesses and industries.



1. Cost effective advertising and sales

  • Inexpensive and risk free: while every other advertising medium has increased in price over the past decade, website development and hosting has decreased significantly.

  • Easily customize your website and make changes at your convenience. You can do as much or as little as your business goals and budget allow.

  • It’s your online brochure / catalog that can be changed at anytime.

  • It’s your virtual shop – rent in cyberspace is much lower than in the real world! Providing secure online ordering is now affordable even for the smallest business.

  • Introduce yourself to your customers in an image rich and descriptive way.

2. Improved customer service

  • Inform and share info with potential clients/ users.

  • Give access/availability to your product information and services 24/7.

  • Answer your customers Frequently Asked Questions (FAQs).

  • Display products and services through online gallery, portfolio.

  • Enhance and extend all printed marking materials with a link to your website.

  • Offer free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.

  • Provide instant consumer gratification.

3. Automation saves time and frees you to focus on other areas of your business

4. Website itself can generate income, sponsorship, e-commerce, affiliation

5. Generate a professional image that establishes your legitimacy in the marketplace

6. In today’s business environment, businesses are expected to have an online presence. This expectation will only increase

7. Online research is the norm for due diligence and consumer info

  • More people google and online search than use the yellow pages.

  • If your website does not appear in online searches, your business simply does not exist to the average consumer.

8. Your website is the cornerstone of any current or future online marketing campaigns

  • Provides market research automatically – simple analysis of the traffic information collected by your web server can provide valuable information

9. Gather information and generate valuable leads

  • You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services. Online forms can be used to allow customers to request quotations or ask for further information.

10. Reveal your personal side as a business owner and/or your involvement in community activities, and engender trust and loyalty in your customers

So think long and hard and ask yourself…..Are you sabotaging the success of your own business by not putting in place the tools for it to be successful.

Contrary to the common saying, Ignorance is not Always Bliss! If you feel you’re still uncertain of the benefits of having an effective website, and need some FREE consultation, contact us at Jet Black Design.

And for those who feel you’re budget is too tight, we have regular promotions and reasonably prices services.