Do you know what your visitors like? How they respond? Do you want visitors to revisit your website. And if your answer is “Yes” then keep reading.
This will give you the necessary information that could be very helpful to you.
What all you need to do to make your visitors like your website? What does it requires to attract your visitors? And all related questions that could come to mind. This is article will shed some light on these questions.
Your Website – A marketing tool
In order to attract your visitors you need to focus more on your website design. Recent studies have shown that most of the visitors get attracted by the design, which causes them to stay a bit longer on your website. Your web design can keep your customers intrigued. And sometimes it is only because of a good or carefully designed website that most of your visitors will proceed to read the information given on your site.
So when do your visitors lose their interest?
It is true that they visit your website but why do they go to other websites after visiting your website? There could be innumerable reasons for this but most of the website development professionals think that one thing that matters a lot is the presentation of your website. Yes, you have read aright. Your website presentation matters a lot. You need to have a unique website design in order to attract your visitors and or to keep your visitors for a bit longer time on your website. If they can spend some time on their website then there is a possiblity that they will try to let themselves know something about yourself or your company. And don’t you want to let yourself be known to them? Don’t you want to acheive your aim. It is every company’s dream. When you create a website you hope that you will receive some attention from your customers. You hope that your visitors will reach you and your business will grow by leaps and bounds. You expect this, don’t you?
A good website design is of paramount importance.
What do you do when you meet anyone. Don’t you try to impress the person whom you are meeting for the very first time? You really try to impress the person whom you meet. You try to present yourself well or in a very different manner. You try to leave an impression on his or her mind that you are different. Don’t you do?
Visitor are new to you.
You will have to present yourself to them in a different manner. You will have to present yourself through your website or to be more precise through your website design. Your website design should be interactive. It should be able to captivate the attention of your visitors. It should be eye-catching. It should instantly create an impression on the minds of your visitors. An impression that remains forever, not the one that is delible. It should be an indelible one. It should last for a longer time on their mind. Such should be the website design of your website. Your website design can really help you gain visitors….
Web design is the combination of various factors. Web page lay out, graphic design, content and special effects all are a part of this. All these combine to give a better website design. Good design involves the use of excellent graphics.
Website Usability Testing
Web Usability Testing is an iterative process. It involves feeding back key improvements to the web development team regarding user requirements. Lots of business decision makers have their own opinion about how they want their company website to look, feel and work. Based on these business requirements it is then the appointed web design company or department’s job to realize these requirements. What is sometimes missed out is what the users require. The aim of this article is to explain the importance of involving the user, iteratively, throughout the website design process and, indeed, throughout the whole lifecycle of the website even after it has gone live!
By iterative I mean redesign or even return to the requirements stage if there are any improvements required after user testing takes place. Many developers, software and web, see testing as an end stage which takes place just before project delivery but if we use a spiral development methodology we are more likely to be able to deliver a more user centered web design solution at a lower cost. This is because, by nature, a waterfall style process requires signing off and documentation at the end of each stage which makes revisiting a given stage costly.
We all develop some type of process but some design processes can become too rigid and leave little room for redesign. It seems inevitable that requirements will change, especially during a long project, this is why flexibility is important.
usability testing can be carried out either as part of a new web design project, as part of the ongoing online strategy or on an existing website which did not previously have a testing strategy planned for it. A typical application of user testing is a pay per click ad campaign. Lots of traffic may be being driven to a landing page but conversion may be unexpectedly low. Conversion may mean purchasing a product or service, submitting an online contact form, making a phone call or sending an email. Even when good practice design guidelines are followed by website designers user testing is necessary. This is because every website is different. Website visitors have certain expectations which are based upon their own experience of how a website should work.
A visitors experience is determined by every over website they have ever visited or, at least, those that they can remember. Your website must work the same as other websites that your target markets use. Website developers can follow best practices but the user experience will ultimately depend upon usage by your visitors over a given period of time.
Find out more on: usability testing