9 Reasons You Need a Website to Succeed

9 Reasons You Need a Website to Succeed

Having a website is like opening a door and inviting potential customers into your business.
So…Why does YOUR business need a website?

  1. 24/7 Spokesperson. 

    Visitors can get to know you and your products better through your website at their convenience, 24 hours a day, 7 days a week, 365 days a year.

  2. Expands your reach.

    People from across the street and across the border have access to your products and services from the comfort of their own space.

  3. Increases the effectiveness of your advertising.

    Including your website information in your print advertising can help generate more interest towards your dynamic content found on your website, which can help you better, get your message across.

  4. Gathers feedback. 

    Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.

  5. Communicates effectively.

    Web–based communication and email communication are cost–effective and time–saving devices.

  6. Get noticed.

    Having a well–built website will increase the visibility of your site to the search engines that people use to find what they are looking for. Your site should not only be creative, but also be search engine friendly, so that clients can find you.

  7. Sells directly and all the time.

    eCommerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Because, not only can you sell your products, your website gives you the opportunity to distinguish your company or organization to your client.

  8. Reaching today’s consumer.

    Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics?), over 94% of Canada’s population is online, so add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.

  9. Levels competitive playing field. 

    The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A usable and engaging website can help to level the playing field between small and large companies.

5 Effective Entrepreneur Life Hacks

5 Effective Entrepreneur Life Hacks

Being an entrepreneur in today’s world is a 24/7 job. True, the perks of running your own business can be rewarding in many ways, but does getting there have to be filled with so many damn mistakes?

If you’re reading this, then a great deal of those mistakes will be prevented.

5 Effective Entrepreneur Life Hacks, that really work!

1. Take Frequent Breaks. I know you feel you’re way to busy to ever take a break. Or you procrastinated for too long and have an overdue deadline to make. Believe it or not, taking breaks actually help your brain. Ever feel like you’ve lost focus, can’t pop out that new idea, or you’re not your normal creative genius self? Well take a break. 5 to 15 minutes is all you need to rejuvenate yourself. Which in turn makes a better service/product and of course a better you.

2. Keep a Diary, Journal or Blog. Ever feel overwhelmed; Like you have the weight of the world on your shoulders and  you don’t have time to see a shrink to vent? Well a simple fix to that is a Diary, Journal or Blog. I’d suggest a private blog, unless you like to publicly share your thoughts. Sometimes you need to air out. This can also be used in your personal life. But keep your personal and business journals separate. Not only would this play as a stress reliever, but you can also use it to help organize your life.

3. Listen More. You can learn something from everyone; not just about them but also about yourself. I’m not saying wake up and walk the streets aimlessly looking for someone to listen to. When you talk with your clients, friends, family, and even occasional strangers; try really listening to them. This will bring you better understanding of people (clients) and yourself (service/product provider).

4. Find a Good Mentor. If you’re over 30, sometimes you may feel like you’re too seasoned for a mentor. Well you’re wrong and it can be proven. Take a minute and ask yourself, “Do I know everything there is to know about my business and how to be successful in all aspects?”. If you’re a human being, the answer probably is NO. Find someone in a place (financially, mentally, spiritually, physically), that can teach you something new. If you can’t find a real life person then look towards the virtual world of computers, YouTube videos, audio books, etc.

5. Time Your Tasks. Seriously, take the time to time how fast you do various tasks. You can use time-tracking software, or go old school with a stopwatch, piece of paper and pen. Track your daily tasks then apply them to your organization methods. Example: Put quick tasks to the head of the line. Get those over and done with. The longer tasks, space them out accordingly. Never put long tasks back to back. It can become draining and tedious. Your brain needs that feeling of success after each task.

Follow these simple 5 Effective Entrepreneur Life Hacks and watch your business grow almost overnight.

5 Things to Keep in Mind When Creating Your Site

5 Things to Keep in Mind When Creating Your Site

It’s not uncommon, that people are quick to setup a site, but don’t put into play the right elements to making a well developed, traffic generating, effective site. Well lucky for you, I’m here to give you those 5 Things to Keep in Mind When Creating Your Site.

 

1.  Who will be coming to your site? A very simple question, but often overlooked. And in some cases made too broad. “I want everyone to buy my products.”  So if you don’t know who is coming to your site, how do you set up your site for their particular needs? Tip: You cannot, I repeat, you cannot please everyone; but you can focus on the key areas that your demographic will like. Make your site clear and appealing to the people who will best benefit from visiting your site.

2.  How do you get people to your site? If you make it, they will come….not always the case. Putting out water to drink, doesn’t mean people will drink, even if they are thirsty. Tip: Marketing and more marketing. There’s pay-per-click advertising, social media, PR, etc. Figure out what works best for you and your budget. But market your site till you can’t market it anymore. Then market it some more.

3.  What FAQ’s will your visitors have? So now that you have a potential buyer and they showed up at your door step, they will ave question for you. How much does it cost? How long have you been in business? How can I learn more about your services or products? How can I contact you? Tip: The key is to answer the questions before they are asked. This is a serious time savor and it can even avoid those long phone consults. If you are selling shoes, make sure your visitor knows about those shoes; the price; the colors offered, etc…before event having to ask or fill out a form.

4.  How do I guide my visitors? So a potential customer finally visits your amazing site, what next? Do you want them to call you? Send you an e-mail? Purchase your service or product? If you’ve developed your website with the clients needs in mind, then you should be able to easily direct them to each step of your process. Tip: Make sure your site is clear and concise. The visitor should not have to think. Make it very easy. They should visit; be made to feel informed and comfortable; purchase; and leave knowing they made the right decision.

5.  How do I stay connected with my visitors? Most visitors tend to window shop. They will look around, but will not buy. The average conversion rate is around 1%. So that translates to 1 out of 100 visitors will end up purchasing or connecting with you during their first visit. Tip: Figure a way to stay connected with your potential buyers. Give them options: newsletter subscription, email, Twitter, Facebook LinkedIn, Google+, etc. Since most visitors will not purchase right away, keep the conversation open through one of the many useful social platforms.