It’s not uncommon, that people are quick to setup a site, but don’t put into play the right elements to making a well developed, traffic generating, effective site. Well lucky for you, I’m here to give you those 5 Things to Keep in Mind When Creating Your Site.
1. Who will be coming to your site? A very simple question, but often overlooked. And in some cases made too broad. “I want everyone to buy my products.” So if you don’t know who is coming to your site, how do you set up your site for their particular needs? Tip: You cannot, I repeat, you cannot please everyone; but you can focus on the key areas that your demographic will like. Make your site clear and appealing to the people who will best benefit from visiting your site.
2. How do you get people to your site? If you make it, they will come….not always the case. Putting out water to drink, doesn’t mean people will drink, even if they are thirsty. Tip: Marketing and more marketing. There’s pay-per-click advertising, social media, PR, etc. Figure out what works best for you and your budget. But market your site till you can’t market it anymore. Then market it some more.
3. What FAQ’s will your visitors have? So now that you have a potential buyer and they showed up at your door step, they will ave question for you. How much does it cost? How long have you been in business? How can I learn more about your services or products? How can I contact you? Tip: The key is to answer the questions before they are asked. This is a serious time savor and it can even avoid those long phone consults. If you are selling shoes, make sure your visitor knows about those shoes; the price; the colors offered, etc…before event having to ask or fill out a form.
4. How do I guide my visitors? So a potential customer finally visits your amazing site, what next? Do you want them to call you? Send you an e-mail? Purchase your service or product? If you’ve developed your website with the clients needs in mind, then you should be able to easily direct them to each step of your process. Tip: Make sure your site is clear and concise. The visitor should not have to think. Make it very easy. They should visit; be made to feel informed and comfortable; purchase; and leave knowing they made the right decision.
5. How do I stay connected with my visitors? Most visitors tend to window shop. They will look around, but will not buy. The average conversion rate is around 1%. So that translates to 1 out of 100 visitors will end up purchasing or connecting with you during their first visit. Tip: Figure a way to stay connected with your potential buyers. Give them options: newsletter subscription, email, Twitter, Facebook LinkedIn, Google+, etc. Since most visitors will not purchase right away, keep the conversation open through one of the many useful social platforms.